The need to integrate the regency with the relevant consumer data has never been more significant than it is today. while, purchase consideration is driven by brand with consumers by signalling different behaviours desires and functional needs. Several factors are common in ensuring brand performance. These include Brand Hygiene Factors and Brand Differentiators and both influence brand consideration and the purchase decision. SN Solutionz use a simple and effective brand differentiation and brand hygiene factors as KPIs to measure brand performance.