Uniform communication strategies failed to exploit customer segmentation strategies in market despite expenditure of millions of dollars. Leading organizations these days are looking to enforce marketing mix models, market segmentation models, digital attribution platforms and behavioural segmentation of markets for quantifying the customers. In doing so the organizations are able to realize the truthful situation of the market and thereby are able to deliver actionable results.
Such companies are optimizing and measuring the direct effect of targeted marketing such as direct mail, email, CRM as well as TV. SN Solutionz’s marketing model enables the organizations to place individual customer(s) in particular customer’s segmentation data and thereby target such segments through messages and media channels. This highlights the functional view of synergies and drivers which then enable optimal decision making.